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PtaUser_SaeedRa
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- English Article
Like any other business, online sites and businesses consider sales and constant and higher profits as their main desires. But competition in the online space is a little more difficult than usual due to users’ quick access to a wide range of information. Usually, a user who becomes a customer for your business has traveled a long way, visited your competitor’s sites, viewed different pages, and finally decided to buy from you.
Now it’s better to check two numbers for your own business.
Daily site traffic, daily purchases from your site.
Don’t you feel much difference? Usually, the ratio of this figure is less than one tenth for most businesses. Why? The reason is obvious, users are lost on your site. In fact, you have not designed any process for sales and have not paid any attention to the activities of users on the site.
Just as you consider medium and medium goals for large and large projects, you should also consider smaller goals for sales. Anyway, selling in this era is not an easy task!
But what other goals can you pursue besides selling a product? Goals that can help you in the sales process. For example, getting users’ emails and starting email advertising campaigns, getting the customer’s contact number to contact them, creating a chat room to communicate with the customer.
Staying more than 3 minutes on the article page, visiting more than 4 pages of the site, getting a product demo, liking your Instagram page, and
These small and medium goals are actually the steps that the customer takes to finally reach the stage of purchasing the product. One of the most important tasks that is common in internet analytics is to examine the drop rate in these steps. With this method, you will find out which stage your site is having trouble reaching and you will find the bottleneck of your internet business. Then, through various investigations, this problem should be solved.